Kinghelm Sales Manager Zeng Qingrong

“Results define heroes”—this is a mantra frequently emphasized by Kinghelm (www.kinghelm.net) and Slkor's General Manager Song Shiqiang, as well as Kinghelm's Vice President Cheng Yujie. It has become a guiding principle for Zeng Qingrong, Kinghelm's Sales Manager, who constantly pushes himself to set new records. For example, during Kinghelm's 2023 National Day essay contest, Zeng's original article “Maintain Original Intention And Forge Ahead” was recognized as the best, earning him a company reward of RMB1,000. When Kinghelm introduced a new incentive policy in March 2024, he was the first to meet the target. Not only did he make the fastest progress, but he also became the top sales performer of the month, receiving an RMB800 reward from the company. In this interview, we sit down with Zeng Qingrong, an accomplished millennial youth, to see how he has broken through personal limits and successfully transformed himself.

Zeng Qingrong is happy working at Kinghelm

Born in 1989 in Wuhua, Meizhou, Guangdong, Zeng Qingrong is a true Hakka, with Hakka dialect as his mother tongue, which laid the foundation for his growth in Shenzhen and the expansion of his sales career. Zeng credits his optimistic mindset to the environment he grew up in: "I owe a lot to my family. My parents always taught us from a young age that we must stay happy and full of fighting spirit because nothing can be achieved when you're unhappy." His cheerful outlook has indeed influenced his results. With over ten years in sales—selling cars, running businesses, working in state-owned enterprises—Zeng has built a wealth of experience, which serves as his competitive advantage. Yet, he remained humble, resetting his mindset when he chose to return to the sales frontlines. He firmly believes that "good things are bound to happen." For instance, Kinghelm Electronics (www.kinghelm.net) and its industry were completely new territory for Zeng. But with hope in his heart, he said, "At first, I was drawn to Kinghelm's Vice President, Cheng Yujie. She gave me a sense of security and direction, which is part of her personal charm. Later, as I interacted more with Kinghelm and Slkor's General Manager Song Shiqiang, his broad vision, forward-thinking mindset, and confidence greatly influenced me, leading to my significant progress after joining Kinghelm.”

Zeng Qingrong of Kinghelm (5th from the left) with his team

Zeng shared, “Moving towards a common goal in the same direction—this is the essence of Kinghelm and Slkor's (www.slkormicro.com) unity and growth as a family.” Kinghelm connects the world by focusing on the field of microwave and RF (radio frequency) technology, providing customers with a one-stop solution for microwave RF signal reception and transmission products. The "Kinghelm" brand includes Beidou GPS dual-mode antennas, Bluetooth antennas, WiFi and Zigbee antennas, NB-IoT, LORA, UWB, Beidou antennas, 4G, 5G antenna series, and supporting RF coaxial connectors such as ipex terminals, type-c sockets, SMA, SMB, RJ45 connectors, along with board-to-board and wire-to-board connectors, high-speed signal connectors, microwave RF connectors, and more. General Manager Song Shiqiang noted that Kinghelm Electronics and Slkor Semiconductors (www.slkoric.com) have earned the trust and support of their customers through rigorous management, standardized systems, and excellent product quality and innovation. Most of Zeng's top clients come from leading brand enterprises, and his best-selling products include Kinghelm's non-standard products and a range of models like KH-IPEX4-2020, KH-IPEX3-2020, KH-IPEX-K501-29, KH-SMA-K513-G, KH-SMA-KE-Z, KH-SMA-KE8-G, KH-MMCX-Z, KH-TYPE-C-16P, KH-SMA-KWE17-G, KH-6X6X5H-STM, among others.

Work Photo of Zeng Qingrong

“I don't pick clients; I focus on their needs and do my best to meet them,” Zeng said. Regarding his strategies for becoming a top sales performer, Zeng emphasizes the fusion of "principles and techniques," achieving harmony between mindset and method. First, he stays observant and insightful, making it a habit to understand human nature, social nuances, relationships, and the art of knowing when to advance or retreat, thus becoming a likable person. Second, he stays proactive. By building rapport and trust with clients through regular contact, Zeng seizes the right moment for straightforward, honest communication, further deepening client relationships. Third, maintaining an optimistic attitude is key. He believes that meeting clients is fate, and even if they don't close a deal, it's fine. With this mindset, clients are naturally drawn to him. Furthermore, Zeng's cheerful personality, strong work ethic, sense of humor, and resilient spirit make him a magnetic presence. As he puts it, “Just look at my build—you can tell I'm a happy, open-minded, and carefree person!”

Kinghelm Sales Manager Zeng Qingrong

“Everyone is on their own hero's journey,” says Zeng Qingrong. His own journey at Kinghelm (www.kinghelm.com.cn) is one of authenticity and selfless dedication. Zeng loves children and isn't afraid of the financial pressure that comes with raising them. He envisions a lively home full of grandchildren in his old age. He also understands romance, believing that “romance changes with life's different stages.” For him, romance now means fully supporting his wife's nursing career. During the pandemic, his wife, a frontline healthcare worker, responded to the national call to fight the virus across multiple regions, while Zeng took care of the family in her absence. He places great value on family, and since his grandfather passed away in 2019, Zeng has kept his grandmother by his side. Now in her 80s, she lives with Zeng, his two children, and his parents in Nanshan, enjoying life as a four-generation household. Zeng and his wife, who live in Longgang's Bantian district, are working hard to build their careers and pay off their mortgage. The simple happiness of everyday life led Zeng to reflect, “People often feel the happiest when they are closest to happiness.” Additionally, Zeng is passionate about studying and applying I Ching principles. He is deeply interested in face reading, numerology, and Feng Shui, noting, “These hobbies ultimately come down to one thing: ensuring family happiness and peace.”

Kinghelm's Best-Selling Products