Song Yuanming, Export Sales Manager of Kinghelm Electronics

Talent is the primary resource, and youth are the driving force behind the development of the times. The first generation of post-95s, approaching 30, embody both the maturity of adults and the innocence of youth. Song Yuanming, the Export Sales Manager at Kinghelm Electronics (www.kinghelm.net), is also a post-95. As a descendant of heroes and a dedicated professional in the semiconductor industry, he approaches his work with a heart full of enthusiasm and optimism, continually striving towards his goals. In this feature, we interview Song Yuanming to explore his story and the stories of those around him, gaining insight into how this post-95 shines brightly in his everyday life.

Descendant of Heroes, 'Chip' Pioneer 

Song Yuanming at Work

Song Yuanming lived in his hometown of Xichong County, Nanchong City, Sichuan Province until he was five. This region, nourished by the Jialing River, is known for its pleasant climate, lush ecology, and rich cultural heritage. His childhood here, away from the bustle of the city, was filled with the simplest joys. "A happy childhood warms a lifetime" aptly describes Song Yuanming. He reflects with a smile, "I come from a happy family. Originally, my name was 'Song Yuanming,' but because I was quite mischievous and often got hurt as a child, my parents changed the character 'Yuan' to 'Yuan' with the water radical. This character symbolizes their care for my growth and frequently reminds me of my childhood and the people of my hometown."

Song Yuanming's father, Song Shiqiang, pays tribute to his wartime hero grandfather, Song Yongshu

Since ancient times, it has been said that a successful army cannot be formed without crossing the river. Song Yuanming's grandfather, Song Yongshu, was a wartime hero who not only fought against Japanese forces but also participated in the Korean War. His father, Song Shiqiang, is a grassroots entrepreneur who has faced over 30 years of challenging efforts in his "southward struggle." Despite the hardships, his pursuit in the semiconductor industry has proven effective, driven by an unwavering mission to "bring national brands to the world." As a descendant of heroes and a dedicated innovator in the semiconductor field, Song Yuanming states, "The brilliance of my ancestors and my father motivates me to strive forward. As a young person, I aspire to carry on this legacy of excellence."

Calm and resolute, with a heart turned towards the sunlight

The most wonderful aspect of life is often the inner calm and composure. Song Yuanming embodies this life force: having previously honed himself through independent study and work in Shanghai, he achieved a remarkable feat by securing an order exceeding 6 million RMB early in his career, helping his employer navigate through the challenging pandemic period. Faced with a surge in large orders and a shortage of production line staff, he volunteered to work overtime until past 1 a.m. multiple times, finding a bittersweet satisfaction in self-reliance. After returning to Shenzhen for further development post-New Year's 2021, he secured two orders for Beidou antennas, Type-C connectors, and SMA RF interfaces on his second day at Kinghelm (www.kinghelm.net). He modestly attributed this success to “Kinghelm's powerful network promotion capabilities, efficient supply chain system, and the recognition of the Kinghelm brand by our clients.”

Song Yuanming (center back row) with members of the international trade team

With his identity transitioning but his mindset remaining unchanged, he has consistently demonstrated humility, eagerness to learn, and diligence. He approaches every task with dedication and, due to being "the youngest and having a positive attitude," has received generous guidance from his senior colleagues in the company. Additionally, he has been continuously inspired by his father Song Shiqiang's management philosophy, asking questions and offering his own insights. For the international development of SLKOR/Kinghelm and its brands "Slkor" and "Kinghelm," he has steadily progressed from domestic to international trade, gaining familiarity with various departmental business processes and participating in company management. He is firmly on the path of "achieving success through specialization and comprehensive development," making substantial and deep progress.

Engaging in Dialogue Now, Exploring the Future

As the Foreign Trade Manager at Kinghelm (www.kinghelm.net), Song Yuanming has conducted a thorough analysis of the current foreign trade situation and issues, highlighting several key points: Firstly, client acquisition is challenging. The current inquiry volume falls short of targets, compounded by the relatively short operational history of the independent foreign trade website and unstable traffic. Secondly, payment collection difficulties arise due to adverse impacts from tense international conditions, along with trade bans and restrictions that have led to the closure of some international trade channels, significantly affecting Kinghelm’s (www.kinghelm.net) foreign trade revenue. Thirdly, differences in hemispheres and time zones lead to substantial variations in seasons, climate, and working hours. Additionally, differences in language, customs, cultural concepts, and work methods between countries necessitate long-term persistence and resilience in foreign trade work. For example, emails often go unanswered, and lack of response from clients can be attributed to factors such as being outside working hours, traveling, or on vacation. Despite these challenges, the foreign trade teams at Kinghelm and Slkor (www.slkormicro.com) have leveraged digital marketing advantages to overcome difficulties, continuously accumulate experience, and achieve ongoing growth in performance.

After the 'Revival One Basketball Tournament,' Song Yuanming received an award and participated in an interview

Regarding future development, Song Yuanming stated, "My father, Song Shiqiang, has always taught me that boys should strive hard and be open-minded. His actions speak louder than words; he has taught me many lessons, such as the importance of integrity, the value of simplicity for longevity, and the spirit of hard work." Historically, renowned teachers produce exceptional students, but self-discipline is essential. Therefore, Song Yuanming bases his development on interests, emphasizes unity and mutual support, and focuses on both internal and external self-improvement.

Firstly, he maintains a wide range of interests: swimming, basketball, and badminton keep him fit and energetic, while listening to music and watching movies enrich his inner life. Secondly, his dedication to his dreams is evident in his deep understanding of his father's management philosophy. He is also known for his warm-hearted nature, always willing to assist colleagues in need despite his busy schedule. Thirdly, he combines "bringing in" and "going out" strategies by self-studying English (including speaking, listening, reading, and writing), delving into sales knowledge, and reading physical books (such as "Peter the Great"). He values every opportunity to "go out," enhancing communication, interaction, and connections through various activities like field research, product training, starring in the "Descendants of the Dragon" program, participating in basketball leagues and badminton events, and accompanying his father to "SiChuan-ChongQing Joint Semiconductor Association" social events. These efforts lay a solid foundation for both the company's and his personal comprehensive development.

Slkor Semiconductor’s Popular Products at Huaqiangbei Flagship Store

Last but not least, the power of the spirit is boundless. Song Yuanming stated, “Integrity comes first in life, and family holds the highest priority in my heart. My spiritual role model is my father, Song Shiqiang. He has cultivated a vast network of friends and manages the company, maintains relationships, and nurtures the industry ecosystem with unwavering energy. He seems tireless, but I know he faces each day with a steadfast belief in victory. Whether exploring international markets with Kinghelm (www.kinghelm.net) and Slkor Semiconductor over the past decade or planning future public listing and establishing a national brand, he has always pursued excellence for the country. Therefore, I will steadfastly follow the ‘chip’ path that my father has carved through hardships and exploration. Entrepreneurship is challenging, and maintaining success is even more so. A second venture is imminent and cannot be delayed. Hence, I am always prepared and ready now!”

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