In this issue, we interview Deng Haifeng, Director of Business Unit One at Kinghelm (www.kinghelm.net). As Vice President Cheng Yujie's right-hand man, Deng is the longest-serving business backbone at Kinghelm. He serves as a complementary leader within the team, driving significant efficiency and innovative outcomes. In our previous interview with Vice President Cheng Yujie, who leads a team characterized by a "wolf-like" aggressiveness and a pursuit of high performance and execution capability, Deng Haifeng's team focuses primarily on sales of RF and microwave antenna signal connectors under the "Kinghelm" brand. He leads his colleagues in a spirited pursuit along the path of development.

Director of Business Development at Kinghelm, Deng Haifeng

Deng Haifeng joined Kinghelm in August 2018, starting as a sales representative and advancing to the position of Director of Business Development. Over the course of six years, he has consistently demonstrated his loyalty and dedication to Kinghelm through practical actions. He has also witnessed the rapid growth of Kinghelm and its subsidiary, SLKOR (www.kinghelm.net), stating, "Kinghelm has nurtured and accompanied me."

Regarding Kinghelm, Deng Haifeng deeply appreciates its ethos of "striving, human touch, and upward momentum." Under the leadership of General Manager Song Shiqiang and Deputy General Manager Cheng Yujie, Kinghelm Electronics (www.kinghelm.net) has a team that continually strives for success, embodying the spirit that perseverance leads to victory. The company's stringent policies are complemented by a humane touch, which Deng Haifeng has increasingly felt with each passing year of his tenure. This subtle, enduring care is akin to a slow-cooked meal, warming and nurturing the heart.

Deng Haifeng's work photo

Deng Haifeng possesses a robust and steadfast core spirit. He is characterized by a straightforward and amiable personality, enjoys outdoor activities, pursues understated luxury, emphasizes ease and detachment from karma, and espouses the doctrine of non-interference and the middle way. As a middle-level executive, he emphasizes bridging upwards while enabling autonomy downwards, striving for "accountability upwards, non-domineering downwards." He adeptly interprets and grasps the strategic thoughts of the company's senior management, effectively executing them, while allowing subordinates to grow freely within established boundaries, permitting appropriate trial and error as a path to growth. Regarding competitive execution, he views it as positive competition that highlights team strength, stimulates individual potential, and ultimately achieves a win-win situation where "many hands make light work."

He believes in the virtue of water's yielding nature, which benefits all without contention. Deng Haifeng states, "Flowing water does not strive to be first; what matters is its continuous and persistent flow." He exudes a quiet yet powerful inclusiveness, often stating, "Use people's strengths; there are no people who cannot be used." His openness and magnanimity allow for the acceptance and integration of individuals with diverse personalities. He implements a mentorship system within the team, treating all members equally and aiming for strong execution, firm direction, self-digestion, creative thinking, and comprehensive development. Among these, he particularly values "creative thinking, innovation, and creativity" as crucial elements.

Kinghelm and Deng Haifeng (fourth from the left) with team members

Here, Deng Haifeng has cultivated a fertile ground for team growth. Over the course of six years, he has undergone a splendid transformation in his role, continually enhancing his sense of belonging to the company. Watching Kinghelm Corporation gradually thrive and the team expand and recruit more members, he remarks, "Time is the best touchstone. General Manager Song Shiqiang's personal charisma has inspired my perseverance, belief, and dedication. What's even more remarkable is that, imperceptibly, everyone has naturally acquired and passed on this personal charm." Today, Deng Haifeng's team is brimming with talent, exuding an atmosphere of "our youth has grown up" and "the rising sun shines brightly." With determination and the guidance of mentors, they navigate the vast world, using youth as their oars. In the vast sea of time and in the territories of the future, they navigate boldly, striving to excel while fostering unity, mutual assistance, respect, and love.

Vice President Cheng Yujie of Kinghelm with Zhou Zhaoquan and Deng Haifeng (on the right)

A synergistic team, by necessity, requires breakthrough thinking and the full brain advantage, encompassing: "A brain's Fact, grasping objectives with critical thinking and analytical skills; B brain's Form, meticulously maintaining order and rigorously guarding gates; C brain's Feel, aiding the team's emotions, atmosphere, and emotional intelligence, able to grasp the overall team's state; D brain's Free, possessing imagination, innovation, and unconventional creativity." Mr. Song Shiqiang, General Manager of Kinghelm, remarked, "I hope Deng Haifeng achieves even greater heights." Leading by example, he delves into the frontline of the workplace, fostering the growth of Kinghelm (www.kinghelm.net), rallying hearts and boosting morale! With love in his heart, he remains steadfast and illuminates others; emitting a glow that garners respect and reciprocates the same! Expectations are high for Deng Haifeng to shine brighter under the leadership of General Manager Song Shiqiang and Vice President Cheng Yujie at Kinghelm, paving the way for greater achievements and victories!

RF board end connectors and RF cable series by Kinghelm