Cheng Yujie, Vice President of Kinghelm

Those who know Cheng Yujie, Vice President of Kinghelm, often share a common question: "Why is she so remarkable?" Within her professional realm, she leads the extensive team at Kinghelm, encompassing research and development, manufacturing, business operations, and warehousing. At home, she embodies both love and being loved, with a successful spouse and academically accomplished children. Those familiar with her never question matters like balancing career and family or making choices, as her daily demeanor exudes happiness and vitality.

In the words of Mr. Song Shiqiang, CEO of Kinghelm, "The work environment at Kinghelm is positive, and Cheng Yujie's mindset is so uplifting that she appears ten years younger." Echoing these sentiments, Venerable Master Hongyi said, "The best way for a woman to live is with eyes full of stories yet a face untouched by the winds of time."

The greatest achievement is the growth of the team

Cheng Yujie of Kinghelm (center) with the sales team

"Cheng," pronounced like "cheng" (city), embodies the unity of purpose. Cheng Yujie excels in practical work, leading her team with vigor, dedicated to building Kinghelm into a formidable market fortress over a decade. "Cheng" also resonates with "cheng" (sincerity). She interacts with genuine sincerity, exemplified in her earnest dealings, heartfelt friendships, and steadfast integrity, capturing hearts longing for recognition.

In 2015, Cheng Yujie embarked on her journey with SlkorMicro (www.slkoric.com). The outset was challenging—endless calls, unfamiliar visits, and repeated setbacks—but their relentless dedication birthed a new era for SlkorMicro. They embraced challenges with a determination akin to "treating clients as first love." As the brand "Slkor" embarked on its arduous domestic and international journey, Cheng Yujie stood as a participant, witness, and dedicated warrior, embodying Shenzhen's pioneering spirit.

General Manager Song Shiqiang described Cheng Yujie as "a brick moved wherever needed," inspiring colleagues at Kinghelm and SlkorMicro alike. Thus, when tasked to lead boldly and overcome obstacles, Cheng Yujie accepted without hesitation, managing, team-building, and driving performance, letting actions speak with achievements. Pressure fueled her, humorously admitting to feeling like she "had chicken blood" every day, sacrificing sleep for midday business talks, and managing multiple client calls and video conferences.

Cheng Yujie acknowledged that "individual effort can never match collective strength." She found solace and joy in the team's spirited efforts, recalling instances where colleagues rushed into her office without even offering her water upon her return from a day out. Together, they navigated critical developmental phases, firmly anchoring Kinghelm's global connectivity, under Cheng Yujie's five-year leadership, witnessing rapid growth in performance.

Watching team members grow and transform daily, Cheng Yujie derived contentment and happiness knowing her directives and high expectations were executed with efficiency and determination.

Everything for the success of Kinghelm

Cheng Yujie (center) presides over daily meetings at Kinghelm

Cheng Yujie manages a large team of over 100 people at Kinghelm, while also addressing the diverse and complex needs of a customer base exceeding 10,000. Each day, she faces an endless stream of customer messages and a myriad of tasks to handle. Despite Kinghelm's informal policy against overtime, Cheng Yujie races against time for 7.5 hours daily, even filling her lunch breaks with work commitments.

However, there is one thing that can immediately make Cheng Yujie set aside her busyness: prioritizing and focusing on tasks that she believes will benefit Kinghelm. "Everything for the success of Kinghelm" is not just a motto for Cheng Yujie, but a deeply held principle that drives her inner motivation and sense of mission. She believes that learning is limitless, whether managing teams or interacting with family, emphasizing continuous learning, communication, and collaboration to steer everything towards improvement.

To achieve this, Cheng Yujie's mind operates at high speed daily, meticulously managing her team to resolve various issues without creating new pitfalls. Recognizing that personnel issues pose the greatest challenge, she emphasizes "process management," enhancing communication and understanding others' inner worlds and genuine needs during operations.

The charismatic personality leads the team to victory

A team that achieves victories with aggressive execution

The best management, as agreed upon by Cheng Yujie, is encapsulated in the phrase "The best management is to speak less reason and win more battles." What constitutes a "battling" team? Some summarize it as the "four extremes," which can be condensed into one sentence: A team that "wins battles" must have an extreme thirst for victory, an extreme perseverance of will, an extreme sense of shame for failure, and an extreme responsibility towards outcomes.

Cheng Yujie excels at harnessing the power of the collective and maximizing each person's strengths, achieving a match between talents and roles, thus leading the team to "win battles" and repeatedly achieving or surpassing company operational goals. For example, under Cheng Yujie's leadership, the Kinghelm team achieved two consecutive sales targets in November 2022, earning substantial bonuses. In the first half of 2023, performance targets were met, and a tea party was hosted to distribute bonuses. In April 2024, a single transaction amounted to 680,000 yuan, and performance targets were again met in the first half of 2024, resulting in bonuses for all.

Regarding the secret to leading a team to "win battles," Cheng Yujie states, "Thousands of troops and horses are all mobilized by charisma." Cheng Yujie, a native of Hubei, embodies the spirit traits of "Chu culture" identified by Professor Liu Yutang, including:

- A pioneering spirit of breaking new ground;

- An open-minded attitude akin to an invisible elephant;

- A striking sense of innovation;

- A harmonious concept akin to utmost kindness.

Cheng Yujie's charisma manifests in her management of relationships with herself, team members, the company, and entrepreneurs, primarily structured in four quadrants:

The first quadrant is Cheng Yujie herself. "The power of faith is infinite," "actively stepping out of the comfort zone, opening up perspectives," "maintaining a relaxed mindset, focusing positively and actively," and "transforming negatives into positives" are at the core of Cheng Yujie's charisma. This inherent strength helps her unleash unlimited potential and guides team members to firm beliefs, self-driven initiatives, and psychological adjustment. Hence, Cheng Yujie says, "There are no challenges for me."

The second quadrant comprises team members. Cheng Yujie rigorously manages the team with strict discipline and rules to ensure wolf-like execution capability and high efficiency. Simultaneously, she nurtures trust and understanding among all, often stating, "Your current height is not someone else's starting point; everyone starts differently, hence the varying outcomes." Therefore, team members proceed without questioning, with straightforward and direct reporting, valuing heroes by results alone.

The third quadrant pertains to the company level. Cheng Yujie deeply appreciates that over the past five years, adjustments and optimizations in corporate systems and operating procedures have safeguarded the team's greater gains and the company's rapid, steady growth.

The fourth quadrant is the entrepreneur himself. Founded by General Manager Song Shiqiang, Kinghelm insists on corporate ethics such as "Inwardly saintly, outwardly kingly" and "Do not impose on others what you yourself do not desire." The name "Kinghelm" symbolizes the helm of kings, steering towards a royal path. Inwardly saintly and outwardly kingly requires introspection and self-awareness in all matters, emphasizing composure and self-understanding. Cheng Yujie states that she has devoted her youthful ten years to Kinghelm, regarding it as her second home. She dedicates everything for the good of Kinghelm, never forgetting her original intentions, ensuring missions are accomplished. Her charisma and abilities genuinely persuade team members to wholeheartedly believe and steadfastly move forward, as true conviction requires genuine action.

Cheng Yujie, Living as a Ray of Light

Tracing back to its origins, Cheng Yujie's charismatic personality as an intrinsic force stems from nurturing love and her inner richness. Cheng Yujie remarks, "Work and life can coexist harmoniously. There are rules at home and rules within the team, and both can progress together towards better outcomes. Whether facing family or leading a team, I approach them with my charismatic and steadfast character." She embodies herself as a beacon of light, radiating positive energy daily, inadvertently summoning all things beautiful. Moreover, she fulfills various roles and identities, such as team leader, daughter, wife, and mother. As a mother, Cheng Yujie's selfless love weaves a web, nurturing her daughters within the embrace of love, ensuring their joyful growth.

Cheng Yujie with her daughters Huihui and Xiaoyuanbao together

From Cheng Yujie's "Words of Love":

"When Huihui was three years old, I joined Kinghelm. Now at 13, all my colleagues at Kinghelm have watched her grow day by day. She excels in her studies, possesses strong overall abilities, and shines brightly when she stands on stage, making her mother proud. I (Cheng Yujie) often say, as mothers, we should set a good example for our children. When they see your excellence and strength, they will grow healthier and more outstanding."

"Regarding the upbringing of my younger daughter, Xiaoyuanbao, from the moment before her birth, I instilled a philosophy in my elder daughter, Huihui—that she should assume the role of the elder sibling. This definition not only nurtures a sense of responsibility in Huihui but also emphasizes to both sisters that regardless of their age difference, their hearts will forever be closely connected. The two sisters should grow up happily, helping and loving each other."

Huihui and Xiaoyuanbao, growing up happily and joyfully

Xiaoyuanbao's growth profile titled "Parental Message," created by her elder sister Huihui

Summary

Cheng Yujie, Deputy General Manager of Kinghelm

Why is Cheng Yujie so impressive? It's because of her charismatic personality, her own management rules and order, and her tenacious team. The root of her success lies in continuous learning—she steps out of her comfort zone to learn from more outstanding individuals and platforms, making herself better and leading the team to higher levels. She also encourages team members to learn from each other, be self-driven, and thus gains their trust and helps them grow personally. This has also propelled the impressive growth of the Kinghelm team!

In conclusion, let's end with a quote from Cheng Yujie herself: "I hope everyone in my team can take this to heart: in sales, the more effort you put in, the more you'll gain. Find the right methods, roll up your sleeves, and keep pushing forward."