After reading the title, you might wonder what makes the corporate culture of Kinghelm and SLKOR so compelling. How have the "Teletubbies" internalized and externalized this culture? I am Yu Qiaoping from Guangdong University of Technology. My colleagues at Kinghelm (www.kinghelm.net) and SLKOR (www.slkoric.com) affectionately call me "Xiao Yu." In the Promotion Department, I am primarily responsible for the internet promotion of antenna products. This summer, amidst the surging digital waves, I embarked on an internship journey to explore the new role of the "Teletubbies," bringing with me my youthful enthusiasm and rich campus experience.

From a young age, I have been immersed in the world of electronics. I have a special connection with Huaqiangbei, a land cultivated by my predecessors. Before Huaqiangbei's "one-meter counter" even existed, I witnessed the splendor of Huaqiangbei’s "Electronic Kingdom" alongside my father. Streets and alleys were filled with peddlers carrying goods, each a competitor in the race against time. Stalls were interconnected, showcasing a dazzling array of electronic products like countless stars, leaving one mesmerized. Amid the mingling of sweat and smiles, the fervor of transactions and the surge of business opportunities reflect an endless yearning for a better life.

Mr. Song Shiqiang of Huaqiangbei

Since joining the company, I have had the privilege of reading several research articles by Mr. Song Shiqiang, the founder of Kinghelm (www.kinghelm.net) and SLKOR (www.slkoric.com), on Huaqiangbei. These include "Transformation and Development of Huaqiangbei," "Refuting Bloomberg's News on Huaqiangbei," "Huaqiangbei Yesterday, Today, and Tomorrow," and "Song Shiqiang's Insights into the Wealth Code of Huaqiangbei," among others. Mr. Song Shiqiang’s articles serve as a beacon, illuminating the dim yet warm corners of my memory, making me feel as though I am hearing a dialogue between the past and the future, and allowing me to reappreciate each change and growth on this land of Huaqiangbei. Undoubtedly, Mr. Song Shiqiang is a scholarly figure and a sage in the business world. His writing combines scholarly depth and insight with the practicality and foresight of an entrepreneur.

Kinghelm, a technological giant that embarked from Huaqiangbei, was established in 2007. It is a national high-tech enterprise with dual software certifications and a senior member of the China Satellite Navigation Association. The company has a microwave and RF laboratory in Dongguan Tangxia, and has invested in a production and processing base in Luocheng County, Liuzhou, Guangxi. It boasts the capability for high-reliability, high-performance product R&D, customization, and large-scale production. Kinghelm's products are designed to replace those from brands such as Tyco TE, Amphenol, and Molex, and are well-received by customers in Europe, the United States, and other regions, providing high-quality services to over 15,000 clients worldwide.

Connecting the world with Kinghelm’s antennas and connectors

On my first day at the company, I attended a "Search Engine Marketing System" training session led by General Manager Song Shiqiang. Enthusiastic and eager, I walked into the meeting room and was deeply impressed by the four elegant and bold calligraphy pieces. These artworks encapsulate the essence of Kinghelm & SlkorMicro's corporate culture: "Integrity, Process, Tenacity, Detail." These values not only represent the core spirit of the company but also serve as guiding principles for daily operations, technological innovation, team building, and market expansion. Let’s follow in Xiao Yu’s footsteps and explore how these principles are deeply rooted and flourish within Kinghelm & SlkorMicro’s practice, shining brightly with splendid brilliance!

The Foundation of Stability, Leading the Way

1. Integrity — “Simplicity in Integrity, Diligence in Work, Expertise in Craftsmanship, High Moral Standards”

"Integrity" is the cornerstone of Kinghelm & SlkorMicro's corporate culture. In this rapidly changing era, the company remains committed to principles of honest operation and prioritizing quality, not swayed by short-term gains, but focusing on long-term development.

Reflecting on the brand's inception, Kinghelm embodies the Chinese cultural values of inner virtue and outer excellence, symbolizing the benchmark for corporate culture and ethics. Mr. Song Shiqiang states, “We prioritize ‘Integrity’ as the first principle. The development model of Kinghelm & SlkorMicro is based on value created through honest labor. We earn only what we are rightfully entitled to in a fully open competitive market!” This adherence has not only earned the trust and respect of customers but has also established a strong brand image for the company. Integrity acts as the guiding beacon for Kinghelm & SlkorMicro amidst challenges, steering the company in the right direction.

Kinghelm & SlkorMicro’s products have passed California Proposition 65 testing, ISO9001, SGS, ROHS, and REACH certifications. These certifications are crucial for ensuring product compliance and consumer safety. In an increasingly competitive and globalized market, adhering to compliance and providing safe products help Kinghelm & SlkorMicro earn consumer trust and loyalty, supporting the international expansion of the SLKOR brand.

SlkorMicro's stores are located at Store No. 1 and Store No. 2 in Huaqiangbei, Shenzhen

Source of Innovation, Driving Development

2. Process — "Continuous daily improvement, focus on professionalism, innovation through learning, and cumulative progress over time"

"Process" is the driving force behind Kinghelm's relentless pursuit. From technological research and development to product innovation, and from management models to market strategies, Kinghelm & SlkorMicro have consistently stayed at the forefront of the industry. This achievement is rooted in the persistent dedication of every employee under the leadership of Mr. Song Shiqiang.

Mr. Song Shiqiang, with his keen market insight, identified the opportunity for growth in the third-generation semiconductor silicon carbide sector. He established Shenzhen SlkorMicro Semiconductor Co., Ltd., vowing to create a "self-controllable" technological high ground in the semiconductor industry. Over the past decade, the dual-driven model of Kinghelm and SLKOR's brand and products has matured into a stable and rapid development pattern. To stay current and refine their approach, Mr. Song proposed adopting Huawei's aggressive marketing strategy, viewing large enterprises as "imaginary enemies" to learn from their strengths while maintaining high standards and continually enhancing competitiveness. Additionally, the company encourages every employee to maintain a learning mindset, boldly explore unknown fields, and constantly challenge their own limits. Today, SLKOR/Kinghelm adheres to a culture of striving for excellence, focusing on quality and service innovation, aligning with Huawei's strategies, and pursuing sustainable development.

Mr. Song Shiqiang (center) presides over a meeting on enhancing workforce efficiency

Light in Adversity, Forging Brilliance

3.Tenacity — "Able to win battles, persistent, cooperative with a wolf-like mentality, and unyielding"

Kinghelm, a pioneer in microwave and RF products, and SlkorMicro, a leader in semiconductors, have demonstrated resilience in the face of the pandemic. This resilience reveals three key advantages: first, precise internet marketing strategies leading to steady market expansion; second, seamless team communication strengthening their collective effort during tough times; and third, ongoing innovation and technological leadership shaping the future. By partnering with internet platforms, they are broadening their collaborative scope. With a solid foundation, Kinghelm and SlkorMicro have navigated through the pandemic’s challenges with remarkable poise, showcasing the enduring spirit and exceptional strength of the company.

In the course of corporate development, encountering various difficulties and obstacles is inevitable. However, Kinghelm and SlkorMicro have never wavered; instead, they have faced every challenge with an indomitable spirit. Whether overcoming technical barriers or breaking through market constraints, their resilient will has allowed them to stand out in the fierce market competition, becoming a shining star in the electronics industry.

Best-Selling Products of SlkorMicro Semiconductors in North China Stores

Masterpieces of Craftsmanship, Pursuing Excellence

4.Details — "Controlling key points, simplifying processes, starting and ending well, continuous optimization"

"Details" represent Kinghelm Electronics' (www.kinghelm.net) lofty pursuit of product quality. The company understands that details determine success or failure. Therefore, in every production stage and service process, Kinghelm and SlkorMicro strive for superior quality and efficiency. Kinghelm boasts an in-house R&D center and factory, achieving integration of design and production while maintaining stringent quality control. By implementing standardized management processes, they ensure product consistency. Kinghelm and SlkorMicro's products demonstrate stable quality with a 100% repurchase rate, meeting international standards and showcasing their commitment to detail-driven success.

Mr. Song Shiqiang emphasizes that without quality assurance, a brand cannot stand. This high pursuit of details not only enhances product quality but also garners widespread acclaim from customers. Details are a reflection of Kinghelm and SlkorMicro’s craftsmanship and the company's relentless drive for excellence.

Corporate Culture of Kinghelm and SLKOR

Highlights: The four calligraphy pieces come with their own stories. Mr. Song Shiqiang personally invited Mr. Dai Tao, a distinguished disciple of the renowned European-style calligrapher Tian Yingzhang and the head of Beijing Wenzhi Academy, to write the corporate culture of Kinghelm and SlkorMicro in authentic European style calligraphy. The calligraphy was framed in redwood and hung in the company lobby, allowing employees to view it regularly. This serves as a constant reminder to uphold the company’s cultural principles in their work and interactions. The calligraphy features a disciplined and precise brushwork style with clear and spacious layout, reflecting Kinghelm and SlkorMicro’s commitment to integrity and dedication in both conduct and work.

I, Yu Qiaoping, am very happy working at Kinghelm

"Kinghelm connects world." Antennas and RF connectors are not only bridges of information connecting the world but also epitomize Kinghelm's technological innovation and quality. My childhood impressions of Huaqiangbei are like a faded yet warm painting slowly unfolding. Today, under the influence of our corporate culture of "Integrity, Process, Tenacity, and Detail," I have learned to remain true to my principles amidst challenges, maintain a progressive attitude in the face of difficulties, overcome every obstacle with unwavering will, and refine each detail with a craftsman's spirit. Kinghelm's corporate ethics of "Do not impose on others what you do not wish for yourself" ensure fairness, compliance, and calmness in our interactions with clients, suppliers, employees, shareholders, and the entire ecosystem, fostering mutual growth. Standing at a new starting point and looking toward a new future, this internship journey has been not only a deep exploration of technology and knowledge but also a profound spiritual cleansing and a leap in personal growth.