Author Profile:

Name: Zeng Qingrong

Position: Deputy Director of Sales Department II, Kinghelm Electronics

Hometown: Meizhou, Guangdong Province, China

Vision of Struggle: Passionate about life, dedicated to work, and striving to contribute to the successful listing of Kinghelm and Sacowei!

Zeng Qingrong

In recent years, a term has emerged on the internet — the "45° Life." This describes a lifestyle that exists between "involution" and "lying flat." As one netizen put it: "When you can't out-compete in the race, can't lie flat, and can't totally give up, then live a 45° life, where you neither compete with all your might nor completely surrender."

As the Deputy Director of Sales Department II at Kinghelm (www.kinghelm.com.cn), with over 10 years of experience, I am constantly reminded that the sales industry is filled with competition and challenges. We need to address various customer needs, find pressure points at the right time, and convert these needs into deals in order to stand out in the fierce market competition and carve out our own space. Such an environment can easily lead to "involution," which affects both mental and physical health, and lowers work efficiency. The "45° Life" offers a new perspective for salespeople, advocating for a balanced mindset — one that combines effort with relaxation. It suggests that, while working hard, we should also learn to manage our time and energy wisely to maintain good health. In my spare time, I usually unwind by listening to audiobooks or watching movies, which helps relieve stress. This kind of relaxation isn't about "lying flat," but a proactive adjustment to stay in a good state when facing challenges.

Slkor and Kinghelm Headquarters Large Office

Combining Work and Passion In sales, both professional skills and passion are indispensable. We often connect with clients through phone or WeChat, and the biggest challenge is quickly and accurately gaining their trust and support in an unfamiliar situation. Maintaining enthusiasm is crucial. While deeply understanding the client's needs, we must maintain a positive attitude. Every client is unique, and by combining a deep understanding of our products, we can provide precise solutions to earn their trust. This combination of professionalism and enthusiasm aligns perfectly with the balance advocated by the "45° Life."

Slkor and the big office of Kinghelm

Building and Maintaining Relationships As salespeople, we must not only focus on performance but also on expanding our networks and personal growth. This intangible wealth helps us progress steadily and deeply. Outside of work, I engage in industry events and social circles to meet potential clients and partners, continually learning and enhancing my professional skills. In line with the "45° Life" philosophy, I actively listen to client feedback, adjust my sales strategies accordingly, and continually reflect, summarize, and improve, leading to personal growth.

Mr. Song Shiqiang visited Quanzhou Hai Chao Nunnery

Adapting Flexibly to Challenges The "45° Life" also emphasizes having a flexible and adaptable mindset. In the sales process, when faced with customer rejections or market changes, we need to adjust our strategies rather than confronting challenges head-on. For example, when clients make difficult requests, we can respond with a soft tone: "It's not possible according to standard procedures, but I can help apply for an exception." This flexible approach helps improve the client's emotional experience and leaves room for future collaboration. Sales are inevitably filled with setbacks, such as customer rejections or unmet performance goals. The "45° Life" advocates a positive and optimistic mindset, encouraging me to view setbacks as opportunities for growth, reflecting, adjusting, and pushing forward, because the dream and my heart remain on the path.

Kinghelm and Slkor are open for business and welcome to talk and exchange ideas!

In summary, the "45° Life" offers a new approach to both work and life. It encourages us to work hard while focusing on personal growth and quality of life, responding flexibly to challenges, maintaining a positive attitude, and achieving balance between career and personal life. This balance helps improve work efficiency and enables us to have a longer and steadier career journey. It aligns well with the "No Overtime" culture at Kinghelm Kinghelm (www.kinghelm.com.cn), as General Manager Song Shiqiang stated: "What is the secret and fundamental logic behind the success of Kinghelm and Sacowei? Can it be replicated and referred to by others? In my opinion, it is the human-centered philosophy of 'working well for a better life,' the organizational structure, quality systems, workflows, and incentive mechanisms. From product development to cash flow collection, the high-efficiency business cycle ensures high efficiency and substantial rewards for employees. Despite the industry's downturn, the company continues to achieve rapid growth. 'No Overtime' and 100% growth reflect the company's fundamental cultural values and scientific management."

Kinghelm and Slkor :

Mr. Song Shiqiang, Founder and General Manager of Kinghelm and Slkor

Mr. Song Shiqiang (Huaqiangbei Song Shiqiang) is the founder and general manager of two high-tech enterprises, Kinghelm Electronics and Slkor Semiconductor. He is also the first cultural scholar to conduct in-depth research on the "Huaqiangbei Spirit" and to distill and summarize the "Huaqiangbei Culture." Mr. Song is a researcher on private economy at the Economic Development Center of the State Council, an expert at the China Association for Science and Technology, an expert at the China Electronics Society, a business researcher on Huaqiangbei, and a science popularization columnist. His works on the research of Huaqiangbei and macroeconomics have been widely reported by over 100 mainstream media outlets both in China and abroad, including People’s Daily, Xinhua News Agency, Sina Finance, Guangming Daily, and international media such as the Associated Press, Twitter Tech News, The Wall Street Journal, Hollywood News, European Times, Global Financial Network, Global Fashion Network, Travel Online, BBC News, Patent Weekly, Radio Express, IT Information Network, Global Industry Network, Auto Weekly, Electronic Information News, E-commerce Weekly, and more.

Slkor Semiconductor (www.slkormicro.com), founded in 2015, is dedicated to the design, production, and sales of power components. With a professional technical team, the "slkor" brand products, including TVS diodes, diodes, transistors, and Hall elements, are popular worldwide. The company has launched over 2,000 products, which are widely used in fields such as communication equipment, medical devices, consumer electronics, battery-powered devices, GPS navigation, and vehicle positioning.

Kinghelm Electronics (www.kinghelm.net) is a national high-tech enterprise with multiple invention patents. It is a member of the "China Satellite Navigation Positioning Association" and the "Guangdong Connector Association." The technical team comes from Tsinghua University and the University of Electronic Science and Technology of China. The company has obtained ISO 9001 certification and EU standards certifications such as RoHS and REACH. "Kinghelm" specializes in microwave and RF technology, with a laboratory in Tangxia, Dongguan, and a production base in Luchai County, Guangxi Province, capable of completing large-volume product deliveries on time with guaranteed quality. The company’s products include Beidou GPS antennas, Bluetooth, and WiFi antennas, as well as RF adapters, connectors, board-to-board connectors, signal switches, and customized non-standard automotive wire harness products. These products are applied in fields such as new energy vehicles, smart terminals, smart cities, industrial Internet, medical, and commercial aerospace. Upholding the corporate culture of "Integrity, Excellence, Resilience, and Attention to Detail," and adhering to the ethical principles of fairness, openness, cooperation, and win-win, Kinghelm strives to make the world better with quality products and technology.

For Kinghelm and Slkor at the 2025 electronica China, the booth number is N2.729