Author Profile:

Name: Liu Huijuan

Position: Manager of the Electronic Sales Division at Kinghelm

Hometown: Jiangling, Jingzhou, Hubei, China

Vision of Struggle: Forge ahead, surpass myself, pave the way with effort, and progress through hard work.

Liu Huijuan, Manager of the Electronic Sales Division at Kinghelm

In my youth, I yearned for distant horizons; as an adult, I long for my hometown. After leaving home for years, I realize that what I miss the most is my roots. I only wish for my old house to remain standing, and for everyone to be safe and sound. My hometown is a refuge, a remedy for the fatigue of life, where the scent of the earth and the beauty of the landscape dissipate all weariness. My hometown is a small town in Jiangling County, Jingzhou, Hubei, located by the Yangtze River, with swaying willows and towering water firs. The surging river flows from the west, rushing toward the cloud-covered sea at night. Only the “初心牛” (Chuxin Niu, the "Original Intention Bull") listens to the waves and accompanies the bright moon every day—this is the unicorn.

The Unicorn, the First Beast of the Yangtze River

The unicorn, with a fierce horn atop its head, is known for its majestic presence. Established in the ninth year of the Xianfeng era (1859), the statue stands about 1.7 meters tall and has a base that is 2 meters wide and 2 meters long, inscribed with the year it was made. Its front legs stand upright while its rear body bows low; it raises its head high, with its horn pointing toward the sky, glaring fiercely at the river. This creature stands as the sole guardian beast of the Yangtze River, positioned at the perilous Zhen'an Temple pier on the banks of the Jingjiang River, approximately two kilometers northwest of the Haoxue Town in Jiangling County. People commonly refer to it as the "Iron Bull." This iron bull has stood guard here for over 160 years, with an inscription on its back stating: “嶙嶙峋峋，其德贞纯；吐秀孕宝，守捍江滨；骇浪不作，怪族胥驯！千秋万代兮，福我下民。” This expresses the hope of taming floods and safeguarding the health and safety of the people of Jiangling.

The Unicorn, also known as the Iron Bull of Zhen'an Temple

Historical Background
Before the founding of New China, the levees of the Jingjiang River were riddled with holes, and flooding was a constant disaster, causing great suffering for the people. Instead of taking proactive measures, the feudal rulers foolishly sought divine protection. In the 53rd year of Qianlong's reign (1788), nine iron bulls were cast and placed at important flood-prone sections of the levee, such as Guanyin Pier. In the ninth year of Xianfeng (1859), an additional iron bull was installed by the riverbank in Haoxue. The idea that the iron bull could tame floods reportedly originated from the belief that the dragon, which stirs up trouble in the water, fears iron. According to the Five Elements theory, the bull belongs to the earth element, which can control water. Thus, the iron bull embodies both elements, serving as a guardian of the levees. However, despite the dedication of ten iron bulls day and night, they ultimately failed to subdue the raging floods, many succumbing in battles against the “dragons.” Today, only two iron bulls remain, standing at Haoxue and Libu Town. Both bulls are depicted in a posture of vigilance, gazing intently at the river, their demeanor commanding respect. The inscription on the Haoxue iron bull reads: “嶙嶙峋峋，其德贞纯；吐秀孕宝，守悍江滨；骇浪不作，怪族胥驯；翳千秋万代兮，福我下民。” While the inscription is concise, the historical conclusion is one of disappointment. The inscriptions now serve as precious historical artifacts, bearing witness to the flood struggles along the Jingjiang River.

The Iron Bull of Zhen'an Temple, a Footnote of History

This is my hometown, an ancient, mysterious small town rich in culture by the riverside. As a traveler yearning for home, I am filled with excitement as I embark on my journey back, overwhelmed by a joy that is hard to express, full of hope and anticipation.

The minimalist Chinese-style gate of Slkor and Kinghelm

The boredom after returning home, the reluctance before leaving, the longing after departure—what kind of destination could ever be worthy of such a journey full of ups and downs?

Nothing is more beautiful than one’s hometown, and nothing runs deeper than the ties to it. Our hometown is the most beautiful painting etched in our memories. But when you return, you’ll realize it’s not the place you miss—it’s your childhood.

The true meaning of going home is to empty your mind, find inner peace, and rediscover the simplest yet most comforting way of life hidden in the quiet countryside.

Kinghelm and Slkor:

General Manager Song Shiqiang (center) leads the meeting to improve efficiency

"No Overtime" Yet 100% Growth—What's the Underlying Logic Behind Kinghelm and SLKOR’s Rapid Expansion?

These days, every industry is fiercely competitive. Working overtime yet still seeing declining performance has become the norm. In Shenzhen’s Huaqiangbei, many electronic component traders are left bewildered by this harsh reality.

However, amidst the bleak market and sluggish atmosphere, a refreshing exception stands out—Kinghelm (www.kinghelm.com.cn) and SLKOR (www.slkormicro.com) have maintained an impressive 100% growth rate for three consecutive years. In July and September 2024, both companies received overproduction awards, top-performing employees got salary raises, key sales personnel saw substantial commission increases, and several core members of the overseas business department were sent abroad for further studies. Meanwhile, the SLKOR Basketball Summer Camp continued its training sessions, further strengthening its presence in Bantian, Longgang District—all while enforcing a strict "no overtime" policy.

As someone deeply rooted in Huaqiangbei, I, Song Shiqiang, believe the core reason behind this success lies in our "people-oriented" philosophy—"Work well to live well." We've built a highly efficient management system and organizational behavior mechanism, ensuring excellence across knowledge engineering, organizational structure, quality management, workflow, and incentive mechanisms. This creates a seamless business loop—from product development to cash flow recovery, maximizing efficiency and profitability.

Our 5:40 PM sharp clock-out time isn't just a rule; it reflects our core values and scientific management approach. Once, a courier arrived at 5:45 PM to pick up packages, only to find the office completely empty. The next day, he jokingly asked our receptionist:
"Does your boss fine employees for leaving late, or is he encouraging you to go home early and contribute to the national three-child policy?"

We operate with a clear performance-driven and efficiency-focused mindset, channeling effort and profit into a single direction. The key principle behind our process management is inspired by the Confucian classic "The Great Learning", which emphasizes "beginning with the end in mind." During a visit to OPPO's Dongguan Chang’an factory, I noticed the same phrase displayed on their walls—and I couldn’t agree more.

At Kinghelm and SLKOR, our primary goal is simple: develop great products and make more money. Our assessment and incentive structures revolve around these two objectives, ensuring that employees’ effort, intelligence, and financial rewards are closely linked—creating a positive feedback loop.

When employees have a clear path to their goals, feel a sense of belonging to the company, and align with its culture, they naturally commit themselves wholeheartedly. Once their potential is unleashed and performance exceeds expectations, we immediately reward them—with bonuses, cash incentives, team dinners, drinks, and karaoke nights. This boosts morale and overall efficiency, making the company run faster, smoother, and stronger.

This approach is simple, direct, and highly effective—so much so that everyone keeps saying:
"Good! Very good! Excellent!! Getting even better!!!"

Honestly, it works better than the motivational speeches of Chen Anzhi and Liu Yimiao at BNI morning meetings—and certainly beats the armchair business theories of Zhang Qi, Wang Chong, and Hua Hongbing on short-video platforms! Hahaha!