As a member of Beidou industrial chain, how does golden beacon company locate its coordinates in the industry? How to use Beidou Dongfeng to make the company find new goals? We have some thoughts on Beidou industry combined with the development of the company.

Shenzhen jinhangbiao Electronics Co., Ltd. is a company focusing on the industrial development of Beidou. In 2012, Shenzhen jinhangbiao Electronics Co., Ltd. obtained the exclusive agency right of Beidou chip module of Xi'an Aerospace Huaxun company and Jinchang Beidou antenna in Jiaxing, Zhejiang Province. Taking advantage of the leading technology and brand advantages of the two original manufacturers, and combined with the company's ability of publicity and promotion, market expansion and customer development, golden navigation mark has made great progress in development. Jinhangbiao has gradually developed from acting as the module and antenna of Beidou products and providing customers with a series of special electronic components for Beidou products dominated by its own brand "kingkelm", into an enterprise integrating software development and hardware integration in Beidou industry. Such as Beidou Positioning, navigation, signal transmission and other modules, Beidou "two passengers and one danger" ministry standard machine promoted by the Ministry of communications, Beidou Positioning anti-theft intelligent lock independently developed and promoted, etc. And in terms of Beidou monitoring, anti-theft and Internet of things smart cloud, it has transformed into a double soft and innovative national high-tech enterprise. The golden beacon brand has high popularity and reputation in Beidou industry.

Beidou chip is the most basic and core link of Beidou industrial chain. The autonomy and scale of Beidou chip determine the success or failure of Beidou industry. There is still a certain gap between our current Beidou chips (including RF and baseband) and modules and international products of the same type. It is mainly reflected in the R & D and production capacity of the chip. In the research and development of chips, due to the late start, insufficient technology and talent reserves, small market sales and no scale advantage, this market is still controlled by foreign companies. The production level of chip wafers is also a bottleneck. Now foreign enterprises can achieve 14 nm, Taiwan can achieve 28 nm, and domestic enterprises are still 40 nm. The functional gap of products is mainly reflected in: first, large power consumption, second, large volume, and third, poor accuracy. SiRF in the United States, ublox in Switzerland and MTK in Taiwan are more technologically advanced than domestic enterprises. We are constantly learning and integrating foreign advanced technology. We believe that after three to five years of efforts, the gap will be smaller and smaller. With government policy support and broad domestic market prospects, technology and talents will slowly precipitate and accumulate, which is the fertile land for the development of Beidou.

In the field of consumer electronics applications, at present, the most applications are smart phones, and wearable products will also explode. The development of Beidou industry still requires the improvement of technical indicators such as product accuracy, power consumption and volume, and the decline of prices. After all, mass consumer goods are very sensitive to prices. To make consumers more adapt and accept Beidou in application, good experience is the king. Aerospace Huaxun, our agent, is in contact with a large mobile phone manufacturer to apply Beidou chip to mobile phones. Now the research and development has been almost done. Of course, this also needs the further promotion of the government and society, and also looks forward to the maturity of the market and technology. At present, the requirements for navigation and positioning of consumer electronics are not very strict, and some are just concepts or gimmicks. However, with the improvement of product quality and better user experience, it is time for sales to rise.

Beidou industry is an emerging industry, and American GPS is very mature. If Beidou wants to compete with GPS in the world, it must need the support of national policies. It is not only related to national defense security and the national economy and the people's livelihood, but also related to many aspects of people's life. Without the support of the state, it is likely to be strangled in the cradle by foreign brands. It is said that the "several policies on promoting the development of Beidou satellite navigation industry" are being submitted for approval according to procedures. One of them is to support the application of Beidou satellite navigation by 20 million consumer electronic terminals, as well as finance, power and other fields. As an important field of Beidou's civil pilot promotion, since the demonstration project of the Ministry of transport in 2013, Beidou vehicle terminals have been gradually popularized to different types of vehicles such as bus, taxi, official business and school bus. In the future, location-based advertising, social networking, security and other services will become important service content of mobile Internet. In the power market, Beidou is mainly used for time service. If the accuracy of Beidou chip can be improved, it will have a large market in power grid connection, because China's power market is also the first in the world and has great prospects.

The historical law is that the development of major technologies should take the road of promoting the army with the people, leading the people with the army, supporting and promoting each other, and finally promoting the great development of society. Many civil technologies are driven by military technology. Through the use of military industry and civil society, they support, confirm and promote each other. In addition to transportation, wearable devices and mobile phones are also gradually using Beidou. More and more people accept and support Beidou, and the technology is becoming more and more mature. The development of Beidou will also promote the development of relevant national defense science and technology. Enriching the country and strengthening the army is the sacred mission of Beidou. We all work together to strive for this great goal!!