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The Exploration of SLKOR's Internationalization

Release date:2024-09-05Author source:KinghelmViews:1088

In the context of today’s globalization and rapid technological advancements, Shenzhen SLKOR Micro Semicon Co., Ltd. has steadily grown into a key player in the domestic semiconductor industry since its establishment in 2015. Having established a strong foothold domestically and earned widespread acclaim and trust in the industry, SLKOR semiconductor and its "SLKOR" brand are now embarking on an internationalization plan. The company is progressively moving towards joining the ranks of the rapidly developing global semiconductor industry, with a vision to become a "semiconductor leader".

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Introduction to SLKOR Semiconductor

 

In its early years, Mr. Song Shiqiang, General Manager of SLKOR semiconductor, leveraged his extensive experience as a CEO in international companies and his global perspective to craft a clear development strategy for the company. The plan involves initially launching in the Pearl River Delta region, then gradually expanding nationwide and internationally, aiming for comprehensive and multi-layered development. The English name "SLKOR" reflects rich cultural and historical significance. "SL" represents the initials of the two founders, acknowledging their personal contributions and symbolizing the team spirit of SLKOR semiconductor. "KOR" is an abbreviation for Korea, highlighting that SLKOR's technology and innovation originate from Yonsei University in Korea, with a technology team from Tsinghua University in China also contributing. This international foundation underscores the company's unwavering commitment to global advancement.

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Introduction of Mr. Song Shiqiang, General Manager of SLKOR

 

As a high-tech enterprise, SLKOR semiconductor has been at the forefront of international advancements in third-generation semiconductor silicon carbide power device technology. In the face of intense competition and rapid technological evolution in both domestic and international markets, SLKOR semiconductor has consistently prioritized technological research and development as its core competitive advantage. Building on the expertise of the Yonsei University technology team from Korea, SLKOR semiconductor has integrated research teams from Tsinghua University in Beijing and Wuxi in Jiangsu, forming a robust core technology team with strong capabilities in high-reliability, high-performance product development and large-scale production delivery. This team not only provides continuous impetus for technological innovation but also ensures the company's products maintain a leading position in the market.

 

Regarding product quality, SLKOR semiconductor is equally dedicated. The company’s products have successfully passed ISO9001 quality management system certification and obtained several international test certifications, including EU RoHS, REACH, and California Proposition 65. These certifications not only meet international standards but also ensure the high quality of the products.

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SLKOR product environmental certifications

 

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SLKOR product quality certifications


Currently, SLKOR semiconductor has established a solid customer base in Southeast Asia, India, Eastern Europe, and Western Europe. To further enhance its international market competitiveness, SLKOR semiconductor has actively expanded its overseas sales channels and made significant strides in 2024. Firstly, the company has successfully joined the globally renowned electronic components online trading platform, Digi-Key. This partnership not only signifies that SLKOR semiconductor’ products have passed rigorous international market scrutiny but also means that international customers can conveniently and efficiently purchase SLKOR semiconductor products through this platform, greatly enhancing convenience for overseas clients.

 

Additionally, to better serve international customers, SLKOR semiconductor has meticulously developed a multilingual English website, www.slkoric.com. The site offers a rich interface with 104 language options and provides detailed specifications, performance features, and application areas of SLKOR semiconductor’ products. This helps customers fully understand product information and quickly purchase products that meet their needs. The website also features the latest industry news and a column by senior professionals in the Chinese semiconductor industry, providing an excellent platform for learning, communication, and industry insights for international clients.

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SLKOR product display on the Digi-Key


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SLKOR English Site

 

In international promotion, SLKOR semiconductor has adopted a diversified market expansion strategy to reach a broader global audience. The company actively participates in renowned international exhibitions such as the Munich Electronics Fair and the Thailand International Machine Tool Exhibition, creating a direct communication bridge with global customers. Additionally, SLKOR semiconductor leverages global social media platforms like Google and YouTube to implement a matrix-based promotion strategy, effectively increasing brand awareness and international influence. Through precise content marketing and targeted advertising, SLKOR semiconductor has successfully attracted substantial attention from overseas customers, providing a solid foundation for international product sales.

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SLKOR Best-selling PN

 

In the future, SLKOR semiconductor plans to build a global sales and service network. The company aims to establish offices in Singapore, Istanbul, Amsterdam, Hanoi, and New Delhi, and collaborate with local agents to expand its market presence. In digital marketing, SLKOR semiconductor intends to join TikTok, utilizing its short video format to dynamically showcase its products and semiconductor knowledge, thereby increasing brand recognition among international consumers.

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SLKOR Honors and Certifications Collection

 

The path to internationalization is one filled with challenges and opportunities and is a necessary journey for any outstanding enterprise. As a leading company in the domestic semiconductor sector, SLKOR semiconductor has already made its mark in the global semiconductor industry through technological innovation and a forward-looking international strategy. However, it still needs to continue developing an internationalization path that aligns with its own growth. Looking ahead, SLKOR semiconductor and Kinghelm Electronics will continue to stay current, keeping pace with global technological advancements and market changes to enhance their core market competitiveness, brand influence, and product quality. They aim to provide superior services and solutions to global customers and contribute to the international development of China's semiconductor industry.

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