On November 30, ZTE's terminal channel partner conference was held in Chengdu. Many terminal channel partners talked about opportunities and seek common development with ZTE around the fast-growing 5g industry.

Xu Ziyang, President of ZTE, said: "in 2021, the group will integrate advantageous resources, continue to invest in the construction of Chinese terminal brands and channels, and is committed to building a terminal brand image of science and technology, quality and youth."

   

Ni Fei, general manager of ZTE terminal business unit, said: "in 2021, ZTE terminal business will fully return to China's 2C market, create a" 1 2 n "intelligent terminal product layout, take innovation as the basis and design traction, and create an easily perceived and irreversible value innovation for consumers.

 

China market product strategy announcement

ZTE announced its future product strategy in China. In 2021, ZTE's terminal business will fully return to China's 2C market, and is committed to building a brand-new terminal brand image with science and technology, quality and youth. Around the "1 2 n" smart terminal product layout, ZTE will further improve the terminal product queue, integrate smart phones, personal family data and rich surrounding ecological products, cooperate with ZTE cloud, and construct a complete ecology and scene, Help users realize the seamless experience of 5g full scene intelligent lifestyle. At the same time, ZTE terminals should be "closer to technology and closer to users", based on innovation and design traction, so as to create an easily perceived and irreversible value innovation for consumers.

 

China market channel policy announcement

At the channel policy level, ZTE will seize the 5g shift opportunity next year, uniformly operate the three brands of ZTE, Nubia and red devils, and fully carry out the operation of operators and open market through multi-channel cooperation such as national generation, provincial generation and direct supply. In the whole year, 5000 retail positions will be built, an offline retail system will be established, brand communication will be strengthened, and the first batch of ZTE 5g experience halls will be built to realize the comprehensive empowerment of terminal channels by building a 5g whole industry chain.

 

Release of several new machines

ZTE A20 Premium Edition and ZTE blade 20 Pro 5g two new 5g smartphones were released at the same time. The former continues the main selling point of A20 series screen with zero opening, and launches a private custom leather body for high-end users. The theme is named "shining gold", which implies the birth of ZTE axon 20 and the transformation of the supreme version, as well as the glittering gold and stone melted by the flame.

   

Blade 20 Pro focuses on soft curved surface and flexible appearance. Both sides of the body are designed with deep curved 3D curved surface, which is light and slim and brings extraordinary hand feeling. In addition, both models are equipped with 64 million panoramic AI four shots, with ultra-high definition image quality and details.