The 2024 Global Mobile Broadband Forum took place in Istanbul, Turkey, from October 30-31, focusing on the theme "5G-A Leading the Mobile AI Era." Hu Houkun, Huawei’s rotating chairman, highlighted significant advancements in mobile technology and artificial intelligence (AI) during his keynote address.

5G-A and AI: A New Paradigm

Hu Houkun revealed that 60 operators and partners have announced commercial plans for 5G-A. This initiative aims to harness AI's practical applications, creating fresh opportunities for the mobile industry. As AI continues to develop, it will play a crucial role in enabling users to access intelligent services anytime, anywhere, with mobile networks and devices at the forefront.

Transforming the Mobile Landscape

Entering 2024, AI is not just enhancing foundational computing power; it is also speeding up the development of application ecosystems. Hu Houkun emphasized that innovations like large models and AI-generated content (AIGC) are set to unlock AI's full potential, providing users with personalized, clear, and practical solutions.

For industries, the shift from “+AI to AI+” accelerates the trend toward intelligence. For example, in finance, banks are using AI for better risk management and decision-making, while improving customer service efficiency.

Opportunities and Challenges

The arrival of the AI era is set to create numerous opportunities for the mobile industry, driving new connections and traffic. Hu Houkun stated that mobile networks could facilitate AI's democratization, just as they made phones and mobile internet universally accessible.

During the forum, Hu Houkun and Huawei's global partners showcased various use cases for 5G-A and AI, including AI call assistants, AIGC digital avatars, and intelligent robots, illustrating the innovative potential these technologies bring.

Building a Smart Future

However, the enormous opportunities also present new challenges. Hu Houkun pointed out that the unique demands AI applications place on network connectivity require careful consideration and strategic planning.

Hu Houkun's Vision for Mobile AI

In his address, Hu Houkun encouraged operators to explore new business models that capitalize on AI's transformative power. He highlighted four key areas for restructuring:

    1. Business Opportunities: Operators should seize the chance to upgrade their offerings and create AI service entry points.

    2. Network Infrastructure: It's vital to redesign network infrastructure to meet the differentiated experience AI services require.

    3. Operations and Maintenance: AI can help streamline network operations, enhancing agility and efficiency.

    4. Commercial Models: Operators should evolve their business models to focus on experience monetization rather than just data monetization.

The Path Ahead

As Hu Houkun stated, the mobile AI era is not just a possibility; it is happening now. The industry must adapt to the evolving technological landscape and the surging demand for innovative services. By leveraging AI's capabilities, operators can create more value, enhance user experiences, and contribute to the smart economy of the future.

In conclusion, Hu Houkun's insights at the Global MBB Forum 2024 emphasize the critical role of 5G-A and AI in shaping the future of mobile communications. As the industry embraces these advancements, the potential for growth and innovation is boundless. The future is bright for those ready to act—let's harness this momentum together.